Today, we are excited to announce that ET Medialabs (ETML), India’s leading performance marketing and analytics agency, will be joining McKinsey. Sixty colleagues from India with deep analytics expertise, proprietary technology, and proven methodologies will further strengthen McKinsey’s Digital Marketing Operations and Technology (DMOT) capabilities. With ETML, we now have over 200 digital marketing analysts, performance marketers, and data scientists across two global hubs in Asia and Latin America.
“Customer first is core to our DNA,” says Raghav Kansal, founder of ETML. This unwavering focus on customers is what Raghav attributes to the company’s success in just the last decade. “It’s a value we immediately felt was shared by McKinsey and deeply embedded in their culture,” he adds.
Winning in an era of customer-first marketing
CMOs and marketing leaders who prioritize understanding their customers’ needs are seeing remarkable results—growing 28 percent faster than their peers. By gaining an in-depth understanding of what their customers want at every stage of the journey, they can better deliver on their promises.